Vita Magazine

Italy is, of course, a very attractive country.
As a visitor, you get a powerful sense of its great history, and of its enduring style.
But it’s only when you live there that you start to really understand what makes it so seductive.
Vita is a new magazine for non-Italians living in Italy.
It offers a unique insight into where the country’s heart lies.
There’s the art, the culture, the food & drink, the politics, the landscape, and above all, the passion of this unique land.

Brief

Hive’s task was simple. Help launch this great magazine concept to foreigners new to Italy and its ways.

Creative Solution

Armed with a select list of English speakers across the country, Hive created a series of vibrant eShots, each one a tempting introduction to the secrets of living life – like an Italian.

eMarketing

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